How
can Nigeria, with more than Two Hundred and Fifty companies, listed in
her stock market - even though it is “under-listed” - with thousands
more registered businesses, not have sponsorship for her sporting
leagues and events? Nigerian firms are spending millions of dollars to
advertise themselves in international media outlets, like the CNN and
BBC and yet, we cannot find sponsors for our sporting leagues or
events? This goes to prove that the dead brain technocrats and their
associates, cannot rise beyond government subsidies and subventions
and this is a death nail for Nigeria’s sports development.
THE DAMNING VERDICT. by
Uyi Edogamhe
Nigeria’s big time fiasco and the very early ouster from the just
concluded world cup, is one big damning verdict, that demands serious,
passionate analysis. The aftermath of this big mess is still playing
out, in the soul searching, and blame game that is now going on: and
don’t forget of course, the presidential flip flop on the banning.
The
faux pas , the charade, the sham and the fraud the whole preparations
for the Mundial, was revealed - to the consternation of many - to
be a well concealed money grabbing ruse. The National Sports
Commission (NSC) and the Nigeria Football Association (NFA), are both
fiefdoms of corrupt practices. The very corrupt and counter productive
mentality of “what’s in for me”, is embarrassingly the sole singular
motivation for service, in about all the cases in these bodies. These
bodies, like many others in the polity, feast on official malfeasance
and pilfering. This is the basic idea of public service, in the
Nigeria context.
Is
it any surprising to know that Nigeria was the only participant in
the world cup, with none of it’s twenty three players competing in her
local league? What does that say of the Nigeria Football league and
the competence of our football administrators? Sports in Nigeria in
the last couple of years have been progressively run aground by
technocrats or outsiders with like minded mentality, whose only idea of
running anything is by government’s handouts.
The
least we expected of our football administrators after the South
Africa fiasco, was for the board of the Nigeria Football Association,
to resign en masse; and not the sham buck passing impeachments by the
despicable technocrats with hopelessly corrupt mind set. The
continuous engagement of any member of this discredited board, is a
hindrance to the value system we would want to create.
The
corruption in the Nigeria Football Association is monumental. The NFA
is a roulette of corrupt engagements and practices. The affairs of the
NFA has always been a coin toss to see who will win between an
outgoing chairman and an assuming incumbent, as to who is more corrupt
and unapologetically incompetent. What we have had is far from
serious football and sports administration. It is more a career at estacode accumulation, and all sooths of reprehensible sundry
pilfering.
One
can safely say without any equivocation, that we are all accomplice
in the beguiling fraud that has conveniently become a smokescreen for
perpetuating some of the scams and sham in sports administration in
Nigeria. We have over the years continuously fielded some over-aged
players in age limit competitions, and this have become an acceptable
“patriotic” norm. The NSC and NFA are not alone in this. There have
been a general condescending “code of omertà” by the yearning public,
to conceal these fraud and the Nigerian press, sadly, is a culprit and willing participant, in these grand shenanigans.
Amos Adamu and Sani Lulu, have severally and variously been described
by the Nigerian sport press as one of the most powerful public
figures and untouchables in recent times, and they have both lived up
that reputation, with a sickening acrid arrogance. Sani Lulu like
Amos Adamu before him, ran the NFA like he was alpha and omega. He was
law to himself and his impositions were hardly contested.
Can
anybody reasonably explain the rationale behind flying twenty states
F.A chairmen to South Africa and the setting up of fourteen committees
for Nigeria’s participation in South Africa, when we are not the world
cup host?
How
was the presence of these FA chairmen supposed to contribute to the
performances of the Super Eagles in the Mundial, or, how is it supposed
to help enhance sport administration in the country? Who took the tab
for ferrying these gentlemen to South Africa and their accommodation?
Were these gentlemen paid “ESTACODES” and on what basis? How much estacode was paid to Sani Lulu and the other retinue of hangers-on in
this jamboree of cash spree? Sport administration in Nigeria, like
many things in the polity, is a cash cow that is milked for personal
aggrandisement and South Africa 2010, was just another valid excuse to
expropriate.
It
is very evident that we have left our sports, to be administered by
visionless, clueless money grubbing hustlers. Amos Adamu’s manning of
the National Sports Commission, did not and has not brought any
tangible improvement or changes to sports in any way. It has only made
Adamu tangibly rich,
The
Indian Premier League, is the richest sport league outside of the USA.
In fact, Lalit Modi, the league commissioner a few months ago, sold
two franchises (a licence for two additional teams in the league), for
a whopping US$708 Million. The IPL (India Premier League) does not
depend on the Indian government for subventions and handouts. The
world best cricket players as of today, ply their trade in the Indian
Premier League. This feat was achieved within a few years, with
purposeful leadership and vision.
How
can Nigeria, with more than Two Hundred and Fifty companies, listed in
her stock market - even though it is “under-listed” - with thousands
more registered businesses, not have sponsorship for her sporting
leagues and events? Nigerian firms are spending millions of dollars to
advertise themselves in international media outlets, like the CNN and
BBC and yet, we cannot find sponsors for our sporting leagues or
events? This goes to prove that the dead brain technocrats and their
associates, cannot rise beyond government subsidies and subventions
and this is a death nail for Nigeria’s sports development.
The
government faltered, in it’s hurried rush to replace Sani Lulu with
more of the same old hands. The government should as a point of duty,
dissolve the entire boards of the National Sports Commission.
Administrators should be appointed to man the various sport
Associations for at least two years. People with the right acumen who
can successfully run businesses should be brought in to revamp our
sports. Sport is a very huge sector of the general economy that can be
self sustaining and job creating. People who understands these basic
philosophy should be brought in to administer our sports for now, and
we are luckily blessed with many of these people.
Someone like Jim Ovia, who will be leaving Zenith Bank soon, because
of the new central bank rules, can be drafted to help run and turn
around the NSC. He can be paid what Lagerback got for five months in a
year. This is someone that has created a global brand in less than two
decades or about that, with a solid capital base. These guys knows,
running a successful sport league or brand is all about running a
business. They understand the workings of the corporate world and can
get them on the sponsorship bandwagon with ease. These guys are from
the corporate world and as such, understands that sponsorship and
commercial advertisement are tax deductible. They are in sync with the
fundamentals of creating and running a successful business.
The lacklustre performance and Nigeria’s first stage exit from the
world cup is inexcusable, and an indictment and a damning verdict on
the inconsistent policies, maladministration and lack of innovative
ideas to reform and improve Nigerian sports. We will have to take the
bull by the horns, with the rebirth that has just started, God bless
the federal Republic of Nigeria.